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Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5.
Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout.
Tune in for weekly episodes that cover:
- Content creation strategies for social media
- Social media marketing tips that convert views into sales
- Productivity hacks for content batching and consistent posting
- Digital marketing, email funnels, and brand visibility
- Work-life balance tips for building your business on the side
If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation.
Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence.
Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time.
Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.
Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
25. How to Market Your Local Business to Get More Clients with Novi Leon | Side Hustle Tips
In this episode of The Side-HustlHER Podcast, I’m joined by one of my favorite local entrepreneurs and content space owner, Novi, founder of 201 LoftHaus in Houston!
We’re pulling back the curtain on what it really takes to market a local business — and it’s not just about posting and hoping! If you’ve been feeling stuck trying to get your local brand more visible, this episode is packed with gems that will help you rethink your entire marketing strategy.
We dive into:
How 201 Loft House got started (spoiler: it started with a real need!)
- Why marketing a local business is different from an online business
- The power of in-person networking, local ads, and community building
- Content strategies that actually attract local clients (not just views!)
- Why consistency beats perfection every time
- How Novi is expanding her brand by focusing on experience and community
If you’re building a local business, trying to grow your visibility, or wanting to create a loyal fanbase in your city — this episode will give you the roadmap.
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🔗 Let’s Connect!
Instagram: @carlidorlynn | @thesidehustlherpodcast
Threads: @carlidorlynn
Website: www.cdcreativecoagency.com
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