Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5.
Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout.
Tune in for weekly episodes that cover:
- Content creation strategies for social media
- Social media marketing tips that convert views into sales
- Productivity hacks for content batching and consistent posting
- Digital marketing, email funnels, and brand visibility
- Work-life balance tips for building your business on the side
If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation.
Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence.
Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time.
Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.
Episodes
69 episodes
69. Live Instagram Audit: Why Your Page Isn't Getting Clients
Your Instagram page might be costing you clients — and you don't even know it.In this episode, I sit down with Houston business consultant Mia Anderson for a live social media audit. We go through her page in real time — her bio, her con...
68. What Makes Content Convert and Why Most Business Owners Are Missing It
You're posting consistently, your content looks good — so why isn't it converting?In this episode, I'm breaking down exactly what makes content actually convert to paying clients, why most business owners are missing it, and the exact fr...
67. How to Use Meta Ads to Grow Your Business with Jana Bishop
If you've ever boosted a post and wondered why nothing happened — this episode is for you.I sat down with Meta Ads strategist Jana Bishop for a full breakdown on how to actually use Meta ads as a small business owner. Jana has spent over...
66. What This Quarter Taught Me About Building a Business While Working Full-Time
Q1 is DONE. And I'm not letting it pass without breaking it all the way down.In this episode of The Side Hustler Podcast, I'm doing a full Q1 debrief — the wins, the losses, the strategies that worked, and the ones I need to let go of. N...
65. How to Turn One-Time Clients Into Repeat Clients (Client Experience Systems That Actually Work)
If you’re tired of constantly chasing new clients, this conversation is going to shift something for you.In this episode, I’m talking with Kenniqua Lewter — client experience systems strategist and HoneyBook expert — about how service pr...
64. How to Use LinkedIn to Get Clients in 2026
LinkedIn is one of the most overlooked platforms for service providers — and honestly, I get why. If you’re used to Instagram, LinkedIn can feel “corporate” and confusing.So I brought on LinkedIn specialist Molly Godfrey to break ...
63. How to Create Talking Head Content That Converts
Talking head videos are the #1 type of content so many business owners avoid… and I get it. But if you’re a service provider, you can’t skip them if you want your content to build trust and convert.In this episode, I’m breaking down how ...
62. Taxes for Side-HustlHers: How to Lower Your Tax Bill as a Side-HustlHer
Taxes don’t have to be stressful — but you do need a plan.In this episode, I'm sitting down with financial coach Abby Sarage with Tailored Financial Solutions to break down taxes for side hustlers and business owners in a w...
61. How to Create Content That Actually Converts and Stop Posting Randomly
Are you creating content… but not making sales?In this episode, I'm breaking down the exact shifts service providers need to make in order to create content that actually converts followers into paying clients.You’ll learn:...
60. How I Balance Motherhood, a Full-Time Job, a Content Agency, and a Tech Startup
One of the most common questions I get is: How are you doing all of this?In this episode of The Side-HustlHER Podcast, I’m breaking down what my day-to-day actually looks like as a wife, mom, 9–5’er, content agency owner, and tech...
59. Social Media Audit: How to Position Your Instagram for Brand Partnerships
If you’ve been saying “I don’t really have a brand” but you want brand deals, paid collaborations, and to grow as a content creator… you do have a brand. You just need structure.In this episode of The Side-HustlHER Podcast, I’m doing a l...
58. 5 Content Mistakes That Are Killing Your Sales
If you’re posting consistently but still struggling to turn followers into customers, your content strategy might be working against you.In this episode of The Side-HustlHER Podcast, I’m breaking down the five biggest content...
57. 7 Things Most Business Owners Aren’t Doing on Social Media (That Actually Drive Sales)
In this episode of The Side HustlHER Podcast, I’m breaking down the seven biggest things business owners are skipping on social media that are directly impacting their ability to convert content into paying clients.We’re talking a...
56. How to Position Your Local Business on Instagram to Get Booked
In this episode, I’m sitting down with Kabila Gana-Lapnet, the founder of Kabsy Kreations, for a live, real-time social media audit.Kabila is a Houston-based baker, mom, and 9–5 professional who started her business out of ...
55. How I Tripled My Revenue (My Real Numbers + 2026 Strategy)
In this episode, I’m getting very real about my business journey and sharing my actual numbers.I wanted to record this episode because I know how easy it is to look around online and feel like you’re the only one struggling, or li...
54. How to Create a Promotion that Converts for Your Business
Marketing your business without a plan is exactly why your content feels scattered, your sales feel inconsistent, and your audience isn’t converting. In this episode, I’m breaking down how to build a marketing campaign that actually works
53. How to Market Yourself When You’re Used to Being in the Background | Social Media Audit
This week on The Side-HustlHER Podcast®, I sat down with mindset coach and therapist Theresa McKeel, the owner of With Grace and Grit Coaching. Theresa works with high-achieving, overthinking millennial-ish women who are constantly in th...
52. How to Get Clients in Your Business Fast (Even If You’re Starting From Zero)
WE OFFICIALLY HIT ONE YEAR of The Side-HustlHER Podcast®, and I’m celebrating with a real, no-fluff conversation about what I’d do if I had to start my business over from scratch in 2026.I’m on sabbatical righ...
51. How to Clean Up Your Instagram So It Actually Matches Your Goals | Social Media Audit with Shajuan Alexander
This week, I sat down with Shajuan Alexander, a Houston-based psychotherapist and coach for clinicians who are ready to step into multi-hyphenate roles beyond the couch. During our chat, we took a deep dive into her Instagram page for a ...
50. How to Write a Book that Scales Your Business Without Burning Out with Auketria Manor
In this episode, I invited my client (and now friend) Auketria Manor—multi-time author and publishing coach—on the pod to break down how entrepreneurs can use a brand-building book to scale impact, increase authority, and create...
49. How to Create Content that Converts | Social Media Audit with Natasha Jilles Blunt
In this episode, I sat down with my client Natasha Jilles-Blunt of Blunt Statements Spa, also known as Houston’s #1 Big Toe Pro, for a live social media audit. Natasha opened up about the challenges so many entrepreneurs face—feel...
48. 8 Common Social Media Mistakes Most Entrepreneurs Make (and How to Fix Them)
I’m finally back on the mic — and in this solo episode, I’m breaking down the eight biggest mistakes I see entrepreneurs making on social media (and how to fix them).If you’ve ever felt like you’re posting and getting zero engagement, or...
47. Social Media Audit: How to Get Found on Instagram by Potential Clients
In this episode, I sit down with Leah Rogers, founder of Mocha Media Co. in Raleigh, NC, for a live social media audit. Leah is a content creator, branding strategist, and photographer who helps small brands and creators stand o...
46. How to Sell without Sounding Salesy with Merchon Hargrave
In this episode, I’m joined by Merchon Hargrave, founder of High Vibe Co-Work — a virtual community and sales course designed to help women entrepreneurs ditch the pressure and start having more conversations that actually conve...
45. Social Media Audit: How to Make Your Business Page More Professional
In this episode, I’m sitting down with Katina Poe, a Houston-based midwife and founder of Amina Idir Midwifery. Katina specializes in curating dream home birth experiences with her team, providing prenatal, birth, and postpartum...