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Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5.
Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout.
Tune in for weekly episodes that cover:
- Content creation strategies for social media
- Social media marketing tips that convert views into sales
- Productivity hacks for content batching and consistent posting
- Digital marketing, email funnels, and brand visibility
- Work-life balance tips for building your business on the side
If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation.
Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence.
Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time.
Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.
Episodes
30 episodes
30. How Michelle Built A Six-Figure Business Through Networking & Visibility
What do you do when life forces you to pivot? In this episode, I’m sitting down with digital marketing expert, podcast host, and visibility queen Michelle Thames. We’re diving deep into how she went from unexpectedly getting fired to bui...
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Season 1
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Episode 30
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39:20
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29. How to Use ChatGPT to Save Time & Simplify Your Business
If you’ve been feeling overwhelmed by how to actually use ChatGPT in your business — this episode is for you.In today’s conversation, I’m joined by Irena, a ChatGPT educator and small business strategist helping solopreneurs wor...
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Season 1
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Episode 29
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35:42
28. Social Media Audit: Helping Keiyana Turning Her Content into Clients
Is your Instagram working for your business — or just sitting pretty?In this live social media audit episode of The Side-HustlHER Podcast, I sat down with Kiana (@CaladoraXBeauty), a luxury hairstylist and brow artist b...
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Season 1
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Episode 28
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27:27
27. How to Stop Wasting Money When Starting Your Business: Budgeting + Financial Habits for Side Hustlers
Are you leaking money in your business without even realizing it?In this episode of The Side-HustlHER Podcast, I'm joined by my business bestie and financial coach Abigail Sarage of Tailored Financial...
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Season 1
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Episode 27
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47:03
26. How I Doubled My Monthly Revenue with These 5 Marketing Strategies | Social Media Marketing Tips
In this solo episode, I’m taking you behind the scenes of my own business and giving you a cozy, unfiltered look at what’s actually working in my marketing right now. I recorded this in my pajamas (yes, seriously) because I didn’t want...
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Season 1
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Episode 26
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28:17
25. How to Market Your Local Business to Get More Clients with Novi Leon | Side Hustle Tips
In this episode of The Side-HustlHER Podcast, I’m joined by one of my favorite local entrepreneurs and content space owner, Novi, founder of 201 LoftHaus in Houston! We’re pulling back the curtain on what it really...
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Season 1
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Episode 25
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52:33
24. Systems I Use to Make Money in My Business While Having a 9-5
If you're balancing a full-time job and building a business, this episode is about to bless you! Today, I’m pulling back the curtain and sharing the exact systems and tools I use to keep my brand running smoothly — even while working m...
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Season 1
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Episode 24
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28:09
23. Social Media Audit: Helping a Beauty Pro Clarify Her Brand and Boost Her Visibility
In this week's episode of The Side-HustlHER Podcast, I’m sitting down with Rockie, a licensed esthetician and makeup artist who's shifting her business toward skincare and self-care essentials. Rockie came to the audit feeling ...
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Season 1
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Episode 23
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25:31
22. How to Attract Clients to Your Social Media Profile | Side Hustle Marketing Tips
If you’ve ever wondered why your dream clients aren’t finding you—even though you’re posting consistently—this episode is for you.In today’s conversation, I’m diving deep into how to make your social media profile fully SEO-...
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Season 1
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Episode 22
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31:21
21. Lead Generation Strategies to Grow Your Business: How to Attract More Clients and Increase Sales with Ro Shah | Side Hustle Tips
In this episode of The Side-HustlHER Podcast, I chat with the incredible Ro Shah, a former McKinsey consultant and software engineer turned full-time entrepreneur. Ro has made over $500,000 in sales within just thr...
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Season 1
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Episode 21
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46:09
20. How to Increase Your Brand Visibility & Get in Front of the Right People | Side Hustle Marketing Tips
In this episode of The Side HustlHER Podcast®, we dive into the power of visibility and how it directly impacts your business growth. If you've been feeling like your marketing efforts are going unnoticed, this episode is a must-listen...
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Season 1
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Episode 20
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36:10
19. How to Be More Productive with a Side Hustle and Full-Time Job | Featuring Coach Lee
In this episode of The Side-HustlHER Podcast®, I sit down with Coach Lee, a productivity and accountability coach who also works as a full-time criminal defense attorney. If you’ve ever wondered how to juggle your corporate job, busine...
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Season 1
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Episode 19
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47:48
18. How to Prepare Your Business To Go Viral: What I’d Do Differently Before Going Viral | Side Hustle Tips
Going viral sounds like a dream! More eyes on your content, a flood of new followers, crazy engagement. But here’s the truth: Going viral doesn’t guarantee success or sales—and I learned that the hard way.In this episode of Th...
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Season 1
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Episode 18
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30:12
17. How to Get More Clients Without Overextending Yourself | Side Hustle Tips
Feeling overwhelmed by your marketing strategy? In this episode of The SideHustlHER Podcast, I'm breaking down my Q2 marketing strategy and revealing what I'm stopping, starting, and prioritizing to grow my business in a more intention...
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Season 1
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Episode 17
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28:24
16. How to Increase Your Sales Without Social Media with Andria Singletary | Side Hustle Tips
If you’ve ever felt drained by social media but still want to grow your business, this episode is for you! In this conversation with Andria Singletary, a visibility strategist and podcast expert, we dive into how to market and ...
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Season 1
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Episode 16
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1:00:06
15. How to Balance a Side Hustle, Full-Time Job & Motherhood with Courtney Darden
In this episode of The Side-HustlHER Podcast, I sit down with my friend and fellow entrepreneur, Courtney Darden, a Houston-based makeup artist, educator, and mompreneur, to talk about what it really takes to balance a...
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Season 1
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Episode 15
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58:49
14. How to Pivot Your Content with Purpose with Soraya Orelien | Side Hustle Tips
What happens when life throws you a curveball that completely shifts your path? Do you fight it, or do you surrender to the unknown and trust where you’re being led?In this episode of The Side-HustlHER Podcast, I sat down with <...
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Season 1
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Episode 14
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1:15:59
13. How to Monetize Your Content and Land Brand Deals with Laurin Jo | Side Hustle Tips
Have you ever wondered what it really takes to balance motherhood, marriage, business, and content creation—and still build a life you love? This episode is for you!I sat down with my friend Laurin Jo, content creator, tr...
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Season 1
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Episode 13
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58:19
12. How to Avoid Costly Legal Mistakes When Starting Your Small Business with El-Elyon | Side Hustle Tips
Starting a business is exciting, but ignoring the legal side of things can cost you big time. Many entrepreneurs make costly mistakes simply because they don’t know what they don’t know.In this episode of The SideHustlHER Podc...
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Season 1
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Episode 12
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54:55
11. How to Set Goals That Actually Move Your Business Forward | Side Hustle Tips
Setting goals is easy. Achieving them? That’s where most people get stuck.If you’ve ever felt overwhelmed by your big business dreams and unsure where to start, this episode is for you. I’m joined by Clarissa, a web design and bus...
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Season 1
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Episode 11
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1:00:40
10. From Side Hustle to Main Hustle: How to Build a Business You Can Go All-In On
Are you dreaming of turning your side hustle into your full-time business? You’re not alone! Many entrepreneurs struggle with knowing when and how to make the leap.In this episode of The SideHustlHER Podc...
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Season 1
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Episode 10
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43:28
9. Tax Tips for Side-Hustlers – What You Need to Know Before You File
Tax season is here, and if you’re a side-hustler, content creator, or small business owner, you need to know how to maximize your deductions and avoid costly mistakes. Filing your taxes doesn’t have to be stressful—as long as you’re prep...
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Season 1
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Episode 9
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42:22
8. How to Keep Going When You Feel Like Giving Up
We’re at that point in the year where the excitement around our goals starts to wear off. Motivation dips, obstacles creep in, and suddenly, pushing forward feels harder than ever.We’ve all been there—you start something new, whether it’...
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Season 1
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Episode 8
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25:50
7. Content Strategy in 2025: How to Plan and Stay Consistent
Feeling overwhelmed by content creation? You’re not alone, sis! In Episode 7 of The SideHustlHER Podcast, we’re tackling content strategy in 2025 — what it is, why you need one, and how to create a plan that works for you. Whether you’re balanc...
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Season 1
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Episode 7
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29:32
6. 6 Things You Shouldn’t Waste Money on When Starting Your Side Hustle
Let’s talk about money mistakes! It’s so tempting to throw money at all the fancy tools and shiny things when starting your personal brand, but trust me—there are some things you just don’t need right away. In this episode, I...
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Season 1
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Episode 6
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24:03