Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5.
Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout.
Tune in for weekly episodes that cover:
- Content creation strategies for social media
- Social media marketing tips that convert views into sales
- Productivity hacks for content batching and consistent posting
- Digital marketing, email funnels, and brand visibility
- Work-life balance tips for building your business on the side
If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation.
Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence.
Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time.
Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.
Episodes
62 episodes
62. Taxes for Side-HustlHers: How to Lower Your Tax Bill as a Side-HustlHer
Taxes don’t have to be stressful — but you do need a plan.In this episode, I'm sitting down with financial coach Abby Sarage with Tailored Financial Solutions to break down taxes for side hustlers and business owners in a w...
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Season 1
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Episode 62
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42:15
61. How to Create Content That Actually Converts and Stop Posting Randomly
Are you creating content… but not making sales?In this episode, I'm breaking down the exact shifts service providers need to make in order to create content that actually converts followers into paying clients.You’ll learn:...
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Season 1
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Episode 61
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29:01
60. How I Balance Motherhood, a Full-Time Job, a Content Agency, and a Tech Startup
One of the most common questions I get is: How are you doing all of this?In this episode of The Side-HustlHER Podcast, I’m breaking down what my day-to-day actually looks like as a wife, mom, 9–5’er, content agency owner, and tech...
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Season 1
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Episode 60
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30:34
59. Social Media Audit: How to Position Your Instagram for Brand Partnerships
If you’ve been saying “I don’t really have a brand” but you want brand deals, paid collaborations, and to grow as a content creator… you do have a brand. You just need structure.In this episode of The Side-HustlHER Podcast, I’m doing a l...
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Season 1
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Episode 59
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37:05
58. 5 Content Mistakes That Are Killing Your Sales
If you’re posting consistently but still struggling to turn followers into customers, your content strategy might be working against you.In this episode of The Side-HustlHER Podcast, I’m breaking down the five biggest content...
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Season 1
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Episode 58
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30:45
57. 7 Things Most Business Owners Aren’t Doing on Social Media (That Actually Drive Sales)
In this episode of The Side HustlHER Podcast, I’m breaking down the seven biggest things business owners are skipping on social media that are directly impacting their ability to convert content into paying clients.We’re talking a...
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Season 1
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Episode 57
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33:43
56. How to Position Your Local Business on Instagram to Get Booked
In this episode, I’m sitting down with Kabila Gana-Lapnet, the founder of Kabsy Kreations, for a live, real-time social media audit.Kabila is a Houston-based baker, mom, and 9–5 professional who started her business out of ...
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49:43
55. How I Tripled My Revenue (My Real Numbers + 2026 Strategy)
In this episode, I’m getting very real about my business journey and sharing my actual numbers.I wanted to record this episode because I know how easy it is to look around online and feel like you’re the only one struggling, or li...
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Season 1
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Episode 55
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36:48
54. How to Create a Promotion that Converts for Your Business
Marketing your business without a plan is exactly why your content feels scattered, your sales feel inconsistent, and your audience isn’t converting. In this episode, I’m breaking down how to build a marketing campaign that actually works
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Season 1
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Episode 54
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32:34
53. How to Market Yourself When You’re Used to Being in the Background | Social Media Audit
This week on The Side-HustlHER Podcast®, I sat down with mindset coach and therapist Theresa McKeel, the owner of With Grace and Grit Coaching. Theresa works with high-achieving, overthinking millennial-ish women who are constantly in th...
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37:35
52. How to Get Clients in Your Business Fast (Even If You’re Starting From Zero)
WE OFFICIALLY HIT ONE YEAR of The Side-HustlHER Podcast®, and I’m celebrating with a real, no-fluff conversation about what I’d do if I had to start my business over from scratch in 2026.I’m on sabbatical righ...
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34:16
51. How to Clean Up Your Instagram So It Actually Matches Your Goals | Social Media Audit with Shajuan Alexander
This week, I sat down with Shajuan Alexander, a Houston-based psychotherapist and coach for clinicians who are ready to step into multi-hyphenate roles beyond the couch. During our chat, we took a deep dive into her Instagram page for a ...
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Season 1
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Episode 51
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50:44
50. How to Write a Book that Scales Your Business Without Burning Out with Auketria Manor
In this episode, I invited my client (and now friend) Auketria Manor—multi-time author and publishing coach—on the pod to break down how entrepreneurs can use a brand-building book to scale impact, increase authority, and create...
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Season 1
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Episode 50
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43:54
49. How to Create Content that Converts | Social Media Audit with Natasha Jilles Blunt
In this episode, I sat down with my client Natasha Jilles-Blunt of Blunt Statements Spa, also known as Houston’s #1 Big Toe Pro, for a live social media audit. Natasha opened up about the challenges so many entrepreneurs face—feel...
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Season 1
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Episode 49
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41:15
48. 8 Common Social Media Mistakes Most Entrepreneurs Make (and How to Fix Them)
I’m finally back on the mic — and in this solo episode, I’m breaking down the eight biggest mistakes I see entrepreneurs making on social media (and how to fix them).If you’ve ever felt like you’re posting and getting zero engagement, or...
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29:44
47. Social Media Audit: How to Get Found on Instagram by Potential Clients
In this episode, I sit down with Leah Rogers, founder of Mocha Media Co. in Raleigh, NC, for a live social media audit. Leah is a content creator, branding strategist, and photographer who helps small brands and creators stand o...
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Season 1
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Episode 46
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36:20
46. How to Sell without Sounding Salesy with Merchon Hargrave
In this episode, I’m joined by Merchon Hargrave, founder of High Vibe Co-Work — a virtual community and sales course designed to help women entrepreneurs ditch the pressure and start having more conversations that actually conve...
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Season 1
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Episode 46
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39:28
45. Social Media Audit: How to Make Your Business Page More Professional
In this episode, I’m sitting down with Katina Poe, a Houston-based midwife and founder of Amina Idir Midwifery. Katina specializes in curating dream home birth experiences with her team, providing prenatal, birth, and postpartum...
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Season 1
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Episode 45
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38:28
44. How to Use Pinterest to Market Your Brand with Camille Kurtenbach
If you’ve been stuck on the Instagram or TikTok hamster wheel chasing algorithms, this episode is your sign to slow down and start building a marketing system that works for you long after you log off.I’m joined by Camille Kurtenbach<...
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Season 1
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Episode 44
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29:24
43. Social Media Audit: How to Maximize Your Visibility Online with Attorney El-Elyon
Yall already know one of my favorite things to do on the podcast is a live social media audit and in this episode, I had the honor of doing one with my friend El-Elyon, an award-winning trademark attorney and bar exam coach.Elle i...
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Season 1
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Episode 43
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50:20
42. How to Master Time Management & Avoid Burnout as a Side-Hustler with Sade Kelly
If you’ve ever felt like there aren’t enough hours in the day to balance your 9–5, family, and business…this episode is for you.I’m joined by Sade Kelly, a former advertising executive turned Time Management Coach and founder of <...
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Season 1
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Episode 42
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47:11
41. Social Media Audit: How to Position Your Brand for Growth with Leia Love
In this episode, I’m doing one of my favorite things — a real-time social media audit. I sat down with Leia Love, a salon owner and paramedical tattoo artist from Ohio, to walk through her Instagram page and help her refine her content s...
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42:41
40. How to Use Virtual Summits & Bundles to Grow Your Audience with Linda Mendible
If you’ve been wondering how entrepreneurs are using virtual summits and bundles to grow their email lists, increase visibility, and establish themselves as leaders in their niche—this episode is for you.I’m sitting down with my friend <...
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48:57
39. How to Batch a Month of Content in Just 4 Hours
If content creation feels like it takes too much time or you just don’t know where to start, then this episode is for you. I’m sharing a mini masterclass I originally taught for a colleague, walking you step by step through the exact process I ...
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Season 1
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Episode 39
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22:39
38. How to Train ChatGPT to Sound Just Like You with Kinsey Soderberg
You already know I’m deep in my AI era and today’s guest is one of the best when it comes to using ChatGPT in a way that actually feels authentic. I’m sitting down with Kinsey Soderberg, the founder of Authentic AI and the cre...
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Season 1
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Episode 38
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49:40