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Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5.
Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout.
Tune in for weekly episodes that cover:
- Content creation strategies for social media
- Social media marketing tips that convert views into sales
- Productivity hacks for content batching and consistent posting
- Digital marketing, email funnels, and brand visibility
- Work-life balance tips for building your business on the side
If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation.
Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence.
Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time.
Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.
Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
41. Social Media Audit: How to Position Your Brand for Growth with Leia Love
In this episode, I’m doing one of my favorite things — a real-time social media audit. I sat down with Leia Love, a salon owner and paramedical tattoo artist from Ohio, to walk through her Instagram page and help her refine her content strategy.
Leah has over 20 years of experience as a cosmetologist and now specializes in 3D areola tattooing for breast cancer survivors, a unique and powerful niche. But like many entrepreneurs, she’s faced challenges in showcasing her work on social media from being flagged for nudity to balancing multiple pages and deciding how to niche down.
Together, we worked through her bio, profile optimization, content strategy, and ways to create content that builds visibility without overwhelm.
✨ In this episode, you will learn:
- How to decide if you should focus on one page or multiple accounts
- Ways to optimize your Instagram bio so clients know exactly how to book you
- Why highlights matter and which ones every service provider needs
- Content tweaks that boost engagement, like captions, hooks, and testimonials
- Creative strategies to show your work while avoiding social media flagging
If you’ve ever struggled with clarity on Instagram or wondered how to position yourself as the go-to expert in your niche, this audit will give you plenty of practical steps you can apply right away.
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🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast
Threads: @carlidorlynn
Website: www.cdcreativecoagency.com
✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!
📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit
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