Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast

53. How to Market Yourself When You’re Used to Being in the Background | Social Media Audit

Carli LeBlanc | Content Creator & Social Media Marketing Strategist

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This week on The Side-HustlHER Podcast®, I sat down with mindset coach and therapist Theresa McKeel, the owner of With Grace and Grit Coaching. Theresa works with high-achieving, overthinking millennial-ish women who are constantly in their heads — procrastinating, second-guessing, and struggling to step into the version of themselves they know they’re supposed to be.

But even with her gift, the therapeutic background, and the clinical training — Theresa’s biggest challenge hasn’t been helping her clients… it’s been putting herself out there so her coaching clients can find her.

This episode is literally a live coaching session + social media audit rolled into one. We walked through her Instagram page piece by piece and built a clear roadmap for how she can market herself online with more intention, clarity, and confidence.

If you’re a coach, service provider, or expert who struggles to show up because you’re used to playing the background… this one is for you.

In this episode, we discussed:

  • How to build a social media presence when you’re terrified of being “seen”
  • How to position your coaching brand so your ideal client immediately understands who you help and how
  • The exact changes to make on your Instagram (bio, highlights, links, content) so your audience can actually FIND you

Connect with Theresa:
Instagram: @withgraceandgritcoaching

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