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Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5.
Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout.
Tune in for weekly episodes that cover:
- Content creation strategies for social media
- Social media marketing tips that convert views into sales
- Productivity hacks for content batching and consistent posting
- Digital marketing, email funnels, and brand visibility
- Work-life balance tips for building your business on the side
If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation.
Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence.
Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time.
Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.
Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
34. How to Run Meta Ads That Actually Convert with Emma Atlas
Thinking about running Meta ads but unsure where to start? In this episode, I sit down with Meta Ads Strategist & Agency Owner, Emma Atlas to break down the real tea on running Facebook and Instagram ads that actually move the needle. From the difference between boosted posts and real ads to understanding your customer journey, setting your budget, and optimizing for ROI—this conversation is packed with no-fluff strategies for small business owners ready to grow.
We talk about:
- The major difference between a boosted post and a Meta ad
- How to prep your brand before you spend money on ads
- Budgeting basics and how to calculate your client acquisition cost
- Common mistakes that waste your ad spend
- Why knowing your audience is everything
- What makes a winning ad (and how to test your content)
- The one tool every founder should be using before hitting “publish”
Resources Mentioned:
- Emma's Free Profitability Calculator: https://atlas28.myflodesk.com/profitabilitycalculator
- Follow Emma on Instagram: https://www.instagram.com/atlas28inc
- Connect with Emma on LinkedIn: Emma Atlas
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Instagram: @carlidorlynn | @thesidehustlherpodcast
Threads: @carlidorlynn
Website: www.cdcreativecoagency.com
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