Content Lab: Social Media Marketing for Service Providers
A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5.
Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout.
Tune in for weekly episodes that cover:
- Content creation strategies for social media
- Social media marketing tips that convert views into sales
- Productivity hacks for content batching and consistent posting
- Digital marketing, email funnels, and brand visibility
- Work-life balance tips for building your business on the side
If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation.
Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence.
Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time.
Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.
Content Lab: Social Media Marketing for Service Providers
71. How to Build a Community That Turns Followers Into Clients
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Posting consistently but struggling to turn followers into clients? Your audience may need more opportunities to connect with you, experience your expertise, and build trust before they’re ready to buy.
In this episode of The Content Lab Podcast®, Carli shares how to build a community around your service-based business using valuable content, lead magnets, and real conversations. She also shares how changing the messaging behind her Content Clarity Workbook helped attract potential clients and generate discovery calls.
You’ll learn:
• How to create a lead magnet that gives your audience a quick win
• Why clear messaging helps people understand the value of your free resource
• How to start conversations that reveal your audience’s needs
• How audience questions and customer wins can strengthen your community
• Ways to bring people together through workshops, email, and shared spaces
• Why your community-building strategy should extend beyond social media
Whether you’re starting your business or want a stronger connection with your existing audience, this episode will help you build trust and nurture relationships that can lead to inquiries, referrals, and bookings.
Join The Content Lab community: https://www.cdcreativecoagency.com/content-marketing-membership
Connect with Carli on Instagram:
https://www.instagram.com/cd.creativeco/
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