Content Lab: Social Media Marketing for Service Providers
A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5.
Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout.
Tune in for weekly episodes that cover:
- Content creation strategies for social media
- Social media marketing tips that convert views into sales
- Productivity hacks for content batching and consistent posting
- Digital marketing, email funnels, and brand visibility
- Work-life balance tips for building your business on the side
If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation.
Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence.
Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time.
Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.
Content Lab: Social Media Marketing for Service Providers
70. Marketing Funnels for Service Businesses: How I Turn Followers Into Clients
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Creating good content doesn’t automatically lead to paying clients. You need a marketing funnel that helps people discover your business, build trust, and take the next step toward working with you.
In this episode of The Content Lab Podcast®, I’m taking you behind the scenes of two marketing funnels I use in my business: one for my in-person Content Days and another for my online Content Lab membership.
I’ll walk you through how I connect lead magnets, email nurture sequences, discovery calls, and onboarding to create a repeatable journey from interested follower to paying client.
You’ll learn:
• What a marketing funnel is and how it supports your content strategy
• How I use a local lead magnet to attract potential Content Day clients
• How my free Camera Roll to Content workshop leads into my membership
• How email marketing builds trust and follows up with potential customers
• Where discovery calls, service packages, and automated booking fit into the process
• How intentional onboarding helps clients and members get started
• How to identify and simplify confusing steps in your own customer journey
If you’re a service-based business owner posting consistently but struggling to generate inquiries or bookings, this episode will help you map out what needs to happen after someone sees your content.
Join The Content Lab:
https://www.cdcreativecoagency.com/content-marketing-membership
Register for the free Camera Roll to Content workshop:
https://www.cdcreativecoagency.com/camera-roll-to-content
Connect with me on Instagram:
https://www.instagram.com/cd.creativeco/
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🔗 Follow Me On Socials:
Instagram: @cd.creativeco
📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day
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